The Luxury Alchemist

The Luxury Alchemist© by Ketty Pucci-Sisti Maisonrouge, published by Assouline and debuting Fall 2013, is the ultimate guide for anyone aspiring to create or grow a luxury brand. With an in-depth analysis of the ever-evolving luxury market to the Magic Ingredients needed to launch a luxury brand, this title also features intriguing stories from leading companies such as Hermès, Louis Vuitton, Cartier, Daniel Boulud, Loro Piana, John Hardy, J. Mendel, and Reem Acra.

With a second section taking readers through two then- up-and-coming start-ups, Savelli and Virgin Galactic, The Luxury Alchemist© is the definitive expert's manual for luxury aficionados everywhere.

“From fashion to technology to space travel, luxury exists or can be created. The Luxury Alchemist brings us on a journey from the glorious past to the dynamic future, defining the essence of what it takes to be the very best.”

— Robert Chavez, President and CEO Hermès of Paris Inc.

“The Luxury Alchemist will help you discover how to attain true luxury’s ultimate goal: bringing joy and beauty to your life.”

— Reem Acra, founder of Reem Acra

“The Luxury Alchemist takes you behind the scenes of the glamorous world of luxury, and makes you discover what it really takes to get to the top.”

— Gilles Mendel, Chief Creative Officer and CEO of J. Mendel

Press